This year has been very quiet on the hobby front for the #Spruegrey Nation. I have a total of ten blog posts over the last twelve months. This does not make for very compelling reading.
After a strong start with Squaduary and checking out Heresy Miniatures things really dropped off. I started showing you awesome blogs from around the world and apart from selling off a heap of Toy Soldiers to pay some medical bills, that was about it.
Now let’s throw back the curtain and have a look at some of the numbers. I track and obsess about visits and stats using Google Analytics. I really wish I had paid more attention during maths at high school … and university because I find this bit utterly fascinating. The flow of information and how you’re finding the site and what you’re interested in is something that I can sit for hours looking at.
Diving into the numbers
From Google Analytics from January 1 2017 until 24 December 2017 there were just over ten thousand page views and people spent nearly two minutes reading the pages. Eighty-one percent bounce rate is a bit of a worry. The bounce rate is the percentage of visitors who navigate away from the site after viewing only one page. Each post has links to other related content within the blog but, according to the stats, people aren’t using them.
In future, I need to work on writing better content that encourages people to read more. However, for posts like the Obscuring the Astronomican series and also tutorials, you read the page, get what you want and move on. That’s generally the way that I browse.
Did you know that your attention span is about seven seconds? That means I have a very short period of time to engage your attention otherwise you’re going to leave the site for greener pastures.
Now the contentious issue of advertising. I have banners up for Google Adsense, and various affiliate programs. As you can see, my Adsense revenue is $3.22. I couldn’t buy a coffee with my advertising revenue. The rest of the programs have performed similarly or worse. It would be awesome to use the blog to pay my mortgage and the law of numbers dictates how the banners perform. The more people who see banners, the higher likelihood that someone will click on them. The way to get more eyes on the banners is to publish more posts that people read. More than ten posts, for example.
I have tried to put the banners in places where people see them but they don’t interfere with reading the posts. I believe that if someone writes something that you get value from and the advertising is relevant to you, you’re more likely to click it.
In short, yes, people should get rewarded financially for writing something good.
You just read Page One now onto page two!